Age: 37
Occupation: IT

Brian is an IT specialist at a large company who spends much of their time at home, working remotely. While off work, his time is spent with his kids at home or take them out for activities. Brian finds that at most of these activities or events, he spends a lot of time in line for things. He would like a venue to go to where he could mostly focus on time with his kids and less waiting for things.

Age: 20
Occupation: Full-Time Student

As a full-time student, Jeff loves to find new and interesting things to do when he's not studying. Jeff finds that where they go to school that most events and restaurants are very busy and hard to get a reservation or to even get the staffs attention. Jeff would like to find a venue that where he could "skip the line" with easy to make reservations.

We don't want users getting hung up on anything in the process of using the app. That said, it was imperative that when the user is reloading their card, ordering food or booking an event, that the process is easy and intuitive.

After usability studies, it was apparent that users really wanted the ability to edit their information and add new cards to their account. Sometimes users will have multiple cards for different children and need the ability to rename these cards to match whom they belong to.

I thought it would also be a great idea to be able to see and manage the amount of money on each card too, just in case parents or guardians wanted to monitor their children's spending.